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Stuck to Started: How to Launch a Successful AF Podcast

Stuck to Started: How to Launch a Successful AF Podcast

If you’re tired of piece-mealing shit you read on the internet, this is the complete guide to launching a podcast you feel proud AF about.

I created the She's Hungry Podcast

                                                                                  BecAUSE I WAS LOST. I WAS AT A TIME IN MY LIFE WHEN I WAS QUESTIONING SO MUCH, AND THIS FEELING THAT LITERALLY EVERYONE HAD IT FIGURED OUT BUT ME WAS TAUNTING ME EVERYDAY. I DIDN’T KNOW WHAT THE NEXT RIGHT THING WAS BUT I KNEW I HAD TO DO SOMETHING. THE PODCAST WAS A PLACE FOR ME TO BE HONEST ABOUT ALL THE CRAZY GOING ON INSIDE ME, AND TO CONNECT WITH OTHER PEOPLE WHO COULD RELATE. WHEN I FINALLY HIT PUBLISH, AND UPLOADED TO ITUNES, I DIDN’T DREAM OF THE GROWTH OR MONETIZATION AND I REACHED 20 EPISODES LATER. I WANTED TO FEEL CONFIDENT AND CLEAR IN MYSELF, AND THAT FEELING THIS DRIVEN TO SHARE MY STORY AND CONNECT PEOPLE WAS FOR A REASON.

What I found to be true about podcasting is that it offERS AN IMMENSE OPPORTUNITY FOR CONNECTION THAT EXTENDS MUCH DEEPER THAN A 10 SECOND SCROLL ON INSTAGRAM, A 60 SECOND TIKTOK VIDEO, OR EVEN A 3 PARAGRAPH CAPTION. THESE WERE REAL PEOPLE LOOKING TO LEARN AND GROW WITH ME, AND IT FELT INCREDIBLE. THE CONFIDENCE THIS COMMUNITY GAVE ME HAS BEEN REMARKABLE, AND TO BE ABLE TO BRING THEM ALONG ON MY JOURNEY, IS THE REASON THE SHE’S HUNGRY PODCAST HAS BEEN AS SUCCESSFUL AS IT HAS WITHOUT PAID ADVERTISEMENTS OR SPONSORS. I SHOWED UP WITH WHAT I NEEDED, AND WAS MET WITH OTHERS WHO NEEDED ME TOO.

The number one follow up question I get after I tell anyone this story is,

"weren't you nervous people would judge you?"

Abso-freaking-lutely!

ESPECIALLY BECAUSE I WAS WORKING A FULL TIME JOB AT THE TIME WHERE MY CO-WORKERS KNEW ABOUT MY PODCAST. I HAD FRIENDS AND FAMILY THAT ASKED ME OFTEN ABOUT MY “PODCASTING PROJECT.” SO I KNEW THEY WERE LISTENING, AND I QUIT RECORDING THAT FIRST EPISODE SO. MANY. TIMES.

I WAS EMBARRASSED. I FELT SHAME. I ASKED MYSELF OFTEN, “WHAT IF THEY THINK I’M NOT GOOD ENOUGH?” “WHAT IF THEY THINK MY VOICE IS ANNOYING?” “WHAT IF I SAY SOMETHING THAT EMBARASSES MY FAMILY?”

BUT AT SOME POINT I GOT SO TIRED OF STARTING THAT FIRST EPISODE OVER AND RE-WRITING THE INTRO THAT I SIMPLY ASKED MYSELF,
“WHAT IF THIS REALLY HELPS SOMEONE?"

And I cried because that didn’t make the fear go away but it made my purpose bigger than my fear.

                                                                                     BecAUSE I WAS LOST. I WAS AT A TIME IN MY LIFE WHEN I WAS QUESTIONING SO MUCH, AND THIS FEELING THAT LITERALLY EVERYONE HAD IT FIGURED OUT BUT ME WAS TAUNTING ME EVERYDAY. I DIDN’T KNOW WHAT THE NEXT RIGHT THING WAS BUT I KNEW I HAD TO DO SOMETHING. THE PODCAST WAS A PLACE FOR ME TO BE HONEST ABOUT ALL THE CRAZY GOING ON INSIDE ME, AND TO CONNECT WITH OTHER PEOPLE WHO COULD RELATE. WHEN I FINALLY HIT PUBLISH, AND UPLOADED TO ITUNES, I DIDN’T DREAM OF THE GROWTH OR MONETIZATION AND I REACHED 20 EPISODES LATER. I WANTED TO FEEL CONFIDENT AND CLEAR IN MYSELF, AND THAT FEELING THIS DRIVEN TO SHARE MY STORY AND CONNECT PEOPLE WAS FOR A REASON.

                                   ESPECIALLY BECAUSE I WAS WORKING A FULL TIME JOB AT THE TIME WHERE MY CO-WORKERS KNEW ABOUT MY PODCAST. I HAD FRIENDS AND FAMILY THAT ASKED ME OFTEN ABOUT MY “PODCASTING PROJECT.” SO I KNEW THEY WERE LISTENING, AND I QUIT RECORDING THAT FIRST EPISODE SO. MANY. TIMES.

So what I promise you is this: I will give you a crystal clear process on how to create and launch a podcast you will feel confident AF producing, and it will be a chapter in your life that will bring so much clarity on how powerful you really are.

Okayyyy.  Anyone else ready to shed the heavy stuff and get down to the juicy details?

Let's Get into it!

The Fundamentals:
Choose a Name // Categories + Sub-Topics // SEO

Be at the top of search-ability from day one, and your ideal listeners will know exactly how to find you and what you’re about. In this section we will dive into SEO and keywords for your specific podcast niche so you can always be at everyone's top of mind!

01

01

Module 2 >

Equipment + Software:
Microphones // The Set Up // Recording Software

As if the overwhelming plethora of choices weren’t enough, I help you narrow down your options that work for any budget or location! In this section we hone in on your specific needs for the type of show you want to have, make sure all your bases are covered, and that you're all set up to simply press record!

02

02

Module 3 >

 Episode Planning + Prep:
Solo Shows // Interview Format

We want your listeners to be hooked from the moment they hit play. Every single episode delivering crystal clear value to keep them coming back for more! Taking the guesswork out of it and giving you a formula for success every episode.

03

03

Module 4 >

Content Creation:
The Plan // The Execution

The exact strategy I use to stay relevant on my chosen topics and how to plan the content like a fun and engaging journey you are taking your listeners on. A rinse and repeat process whether you're creating once a month or once a week podcast episodes.

04

04

Module 5 >

RSS Feed and Platform Submission:
Libsyn // Submitting to iTunes

The finish line in sight! I walk you through my step by step process that shows you exactly how to navigate this obstacle course of URLs like you’re the next Ninja fucking Warrior champion! **I use Libsyn services for my podcast, this is what I recommend in the course as well. 

05

05

Module 6 >

BONUS: Holy Grail Launch Strategy:
Pre-Launch and Launch Day Strategy

And why this insight is the Willy Wonka golden ticket to your podcast’s launch day success if you want to maximize your visibility and get on those charts from the start!

06

06

AND Heyyy! 

start over

the skinny

I know what you’re thinking….

Bonus #2

PLUS

 You get access to a private slack channel where you can check in with questions or anything else that’s coming up for you throughout the program. This is a place you can interact directly with other people going through the course as well, and it’s like a big, kick ass ambitious podcasting fam!

did i mention...

also, you have access to my private 1:1 coaching (oh yessss kick-in-the-pants accountability bestie!) available to you at a crazy pants discounted rate for any time you are feeling like you need some extra support.

Bonus #3

“Cait, that seems like a lot of things to do in just six weeks. What if I need more time?”

Rest assured babe. Once you have it, you have it for as long as this course shall live, and for any and all the juicy updates this may go through in the future. They are yours!

Because if anyone knows
when an ambitious woman
says yes to her dreams,
#life sometimes has a
funny way of throwing it back
at her. I feel that. So no rushing here, this is a new chapter of your story you’re starting and I’m stoked to be on it with you!

**Pro-Tip though? Don’t wait til you’re “ready”

**Pro-Tip though? Don’t wait til you’re “ready”

because let’s be honest, ready is a lie.

Because if anyone knows when an ambitious woman
says yes to her dreams, #life sometimes has a funny way of throwing it back at her. I feel that. So no rushing here, this is a new chapter of your story you’re starting and I’m stoked to be on it with you!

FAQs:

I designed this course so that you not only had my full support for six weeks, but that even after the six weeks the content is yours for as long as this course shall live. I know first hand sometimes we need more time or a refresh when creating something this personal.

The *LIVE* course will begin on August 3rd, and run til September 11th.

When does the course start?

?

?

?

What if I’m not happy with the course?

Of course my first priority is to make sure you get everything you need from this course, but if for some reason you’re unhappy send an email to info@caitpearson.com and we can continue the conversation there!

?

i want in!

?

So how much does it cost?

This is a step-by-step program to get you out of your overwhelm and into your power, not only getting that podcast launched but building a community you're damn proud of. Everything you need to know from planning to recording, and getting that damn iTunes figured out. I've got you covered!

?

Get on the waitlist!

When you say yes to sharing your story and your skills through podcasting there are so many new opportunities that all with one first yes suddenly open so many new doors.

Access to people and communities that you may not have before

 Direct influence on your listener’s lives and the lives they have around them every time you air an episode

A beta test market that already chose you and are completely focused on your message while they listen to your episodes

Monetization and diversifying your income through insourced or outsourced sponsorships

This is just to name a few.

VIDEO GOES HERE

Podcasting is an experience unlike any other because you really get to take the listeners on a journey of your choosing and not just with an image on a grid or a 30 second video clip or caption but you get to have lasting impressions on people all over the world and build a community in a deeper way unlike ever before.

How freaking cool is that?! 

I mean the She’s Hungry Podcast has been downloaded in over 20+ countries worldwide.

Amazing, right?

So go ahead, click the button already! I'll see you inside!

Let's Launch my podcast

 Imagine waking up to the sun rays warming your cozy blankets, and the smell of freshly brewed coffee in the air around you. You have barely opened your eyes when you remember: a new episode of your podcast came out today!

Excitement washes over you. You roll out of bed, grab your phone, and patter into the kitchen to pour yourself a cup. You are scrolling through the reviews, the emails, and the social media comments of people that have ALREADY felt so much impact and excitement from today’s episode.

This was all happening before you even got out of bed. Your story being shared, your message being heard, the days that are different because you have a gift and so much to give. How do I know this is possible for you? Because this is a Tuesday morning for me. What are you waiting for?

And just so you don't have to scroll up again, because who has time for that... this is what you're getting in the course! 

The deets

The deets

Be at the top of searchability from day one, and your ideal listeners will know exactly how to find you and what you’re about. In this section we will dive into SEO and keywords for your specific podcast niche so you can always be at everyone's top of mind!

01

01

Choosing a Name // Categories + Sub-Topics // SEO

In this module I will walk you through:

+ choosing a name, how to be clear over clever
+ picking your topics for itunes categories and episode planning clarity
+ optimizing your description for your show and your episodes for top-rated searchability

As if the overwhelming plethora of choices weren’t enough, I help you narrow down your options that work for any budget or location! In this section we hone in on your specific needs for the type of show you want to have, make sure all your bases are covered, and that you're all set up to simply press record!

02

02

Equipment + Software:
Microphones // Set Up // Recording Software

In this module I will walk you through:

+ necessary equipment for solo or interview shows
+ equipment for any budget and any type of space (Even DIY Option!)
+ the exact equipment I use, and the things you need for live events

We want your listeners to be hooked from the moment they hit play. Every single episode delivering crystal clear value to keep them coming back for more!

03

03

Episode Planning + Prep:
Solo Shows // Interviews

In this module I will walk you through:

+ overview of the pros and cons for the most popular style of shows
+ batch planning to stay consistent and to take the guesswork out of it
+ templates for guest pitches, content calendar, and podcast application

The exact strategy I use to stay relevant on my chosen topics and how to plan the content like a fun and engaging journey you are taking your listeners on. A rinse and repeat process whether you're creating once a month or once a week podcast episodes.

04

04

Content Creation:
The Plan // The Execution

In this module I will walk you through:

+ choosing a name, how to be clear and clever
+ picking your topics for itunes categories and episode planning clarity
+ optimizing your description for your show and your episodes for top rated searchability

The finish line in sight! I walk you through my step by step process that shows you exactly how to navigate this obstacle course of URLs like you’re the next Ninja fucking Warrior champion! **I use Libsyn services for my podcast, this is what I recommend in the course as well. 

05

05

RSS Feed + Platform Submission:
Libsyn // Submitting to iTunes

In this module I will walk you through:

+What the heck is an rss feed and where do i find it?
+ creating a libsyn account, submitting to itunes and other popular platforms
+ how to upload an episode, push it to social media, and review of keywording episode descriptions 

The value of this course speaks in the clarity and no BS delivery, all on it’s own. This is a go at your-own-pace, you’re never going to lose it content that will keep you on track and in your confidence every single time you dive in. But let’s be honest here, I knew that I wouldn’t be holding up to my integrity if I didn’t give you the 

Bonus #1 - Module 6 - The Golden Ticket Launch Strategy

This road map that will help you maximize visibility and increase your chances of landing on the charts from day one!

Bonus #2

You have access to my ULTIMATE 1:1 Private Coaching Support, aka the most kick-ass Accountability Bestie at a crazy pants *discounted* rate. So you have my support whenever you need.

overwhelm not included

*

Bonus #3

You have acess to a private slack channel where you can interact directly with me EVERYDAY and also with other people going through the course as well, and it’s like a big, kick ass ambitious podcasting fam! Not to mention I’ll be popping in there frequently to answer questions, and give feedback and support where it’s needed. You are never alone on this, and I am freaking PUMPED AF to get started!

This is a step-by-step program to get you out of your overwhelm and into your power, not only getting that podcast launched but building a community you're damn proud of. Everything you need to know from planning to recording, and getting that damn iTunes figured out. I've got you covered!

So really, what are you waiting for?

So really, what are you waiting for?

GET ON THE WAITLIST

About
Cait:

Cait is the host of the top rated podcast She’s Hungry. It has over 15 thousand downloads in over 20 different countries worldwide. On her weekly released episodes, Cait and her guests explore everything from success habits for your daily routine, mindset hacks to change your life (and your wallet!) As well as tools to build a kick ass business landing your dream clients everyday. Cait is also a goal strategist for womxn in business that want to master their time and get laser-focused on their full f*ck yes life. When she isn’t diving into strategy sessions you can probably find her in the Hood River Gorge enjoying a glass of wine with friends, or riding her Peloton!